Bridalwear meets ’90s nostalgia in With Love, the latest collaboration between The Bridal Journey and Made With Love, created for the bride who wants something a little less expected.
Unveiled in London this October, the exclusive five-look collection brings together the Australian bridal label’s contemporary design sensibility and The Bridal Journey’s understanding of the modern bride. Inspired by the icons of the ’90s, the result is a considered edit that feels confident, understated and effortlessly cool, with an edge that sets it apart from traditional bridalwear.
Rather than leaning into overt romance, With Love celebrates a more individual approach to dressing for the occasion. Think clean, considered silhouettes with a distinctly modern attitude, designed for brides who appreciate the impact of simplicity but aren't afraid to challenge convention.
The collaboration arrives at a time when bridal style is becoming increasingly personal. From the ceremony gown to the after-party look, today's bride is looking for pieces that reflect her own aesthetic, rather than simply following tradition. This collection taps into that shift, offering a perspective on bridalwear that feels both nostalgic and firmly rooted in the present.
For Made With Love, known for its contemporary approach to wedding dressing, the partnership offers an opportunity to explore a more directional side of bridal design. For The Bridal Journey, it brings its fashion-led perspective to life through a collection created with the modern bride in mind.
Five looks, one shared vision: bridalwear that feels considered, individual and quietly subversive. For the bride drawn to understated glamour with a little attitude, With Love makes a compelling case for doing things differently.
Image Credits | Evangeline Robson & Content by Matt
