A master of understated luxury, Helaina's decade-long background as an award-winning international event designer has shaped her into one of the industry's most revered photographers and Super 8mm filmmakers, as featured in British Vogue.
For modern romantics, desiring images that feel lived-in and storytelling that is shaped by mood, movement, and the weighty gravity of a moment. If your vision leans toward something honest yet styled with intent, Helaina creates collections where sentiment and sophistication coexist. Combining digital and film photography with timeless analogue motion picture, Helaina’s approach is immersive and intuitive, capturing the intricacies you didn’t see and the emotions you’ll never want to forget.
Helaina Storey brings a photographer’s eye shaped by years spent inside weddings from every angle. With a background in planning, her work is rooted in deep observation, emotional intelligence and an instinct for the moments that sit beneath the surface. Her approach blends documentary honesty with an editorial edge, capturing weddings as living, breathing legacies.
“I would describe my photography as editorial reportage. My work is predominantly candid, documentary photojournalism; elevated. Inspired by fashion but unobtrusive, natural and effortless.
The focus for me is on both sophisticated style and precious moments in equal measure and I am drawn to the miniscule details and pausing those fragile, transient moments in time. The unobvious. I am forever in pursuit of unearthing the most unequivocal beauty in the ‘ordinary’.
I live for seeking out the delicate human experiences and interactions which you may not have even realised existed and often go by in a complete blur when you are overwhelmed, soaking in all the love, happiness and joy on the day. It’s my job to notice these evanescent fragments of magic and nuances of you, preserving them for eternity in a cinematic, poetic and creative way.”
